Last Updated on April 13, 2017 by Marie Bautista
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Used wildly for entertainment purposes, the Filipino online scene is a
mixed repository of daily commentaries that go from random fascinations to
substantial opinions.1 Far-fetched from those of our business-skewed
Southeast Asian neighbors, our gadgets are filled with conversations jolted
with entertainment value.
Filipinos—of which the most active are university students and young
professionals aged 16-24—and discover how social media apps such as WeChat have
become influences as to why our smartphones, tablets and desktops have evolved
into our amusement favorites.
- The Political Brainwave
Bangsamoro to the never-ending issue of pork barrel allocations, the internet
brims with political news on a minute-to-minute basis thanks to the presence of
local social news networks as well as online versions of broadsheets and
television news channels. With real-time information made more shareable today,
our online conversations have been bustling with the topic of politics—making
it the topic discussed by 55% of internet users and 57% of WeChat users.
- The Superstar Reflex
our social culture so much so that our television screens and online newsfeeds
are studded with the presence of personalities. Entertained by the goings-on of
these influential people, 54% of average internet users and 55% of WeChat users
go online for their daily fix of celebrity news and gossip, which they are able
to satiate through photo updates, video clips, and other multimedia posts.
- Nerves of Speed
the recently concluded Manila International Auto Show are such big hits in the
country. With various modes of transportation—from Philippine jeepneys to
foreign race cars—vying for the “king of the road” title, automobiles and the
functions that make them parts of Filipinos’ daily lives have become the third
most talked about topics across social networking services.
- Adventure Hormones
world which is probably why most of us are into the subject of adventure,
sports, and wildlife. The study reveals that 51% of average internet users and
55% of WeChat users talk about adrenaline-inducing activities—be it of surfing
through the waves of La Union or booking trips to the Labor Day zonethat is
- The Beauty Bone
influence by technology, clicking through 5-minute tutorials and looking up
reviews online have become more rampant to those who are in the topic of
beauty, which is the fifth conversation driver in the local internet scene.
Through videos and photos, experts and enthusiasts are now more easily able to
engage in such health and beauty-related exchanges. Consequently, WeChat users
are into similar topics but more for their furry friends with 57% talking about
pet grooming and care.
connect, communicate and share. A mobile social communication app designed for
smartphone users, WeChat is the world’s fastest growing social app with over
100 million registered accounts internationally.
together messaging, social communication and gaming in one seamless,
interactive experience, with comprehensive privacy and security settings that
can be tailored as needed.
with several innovative features. These include highly convenient and reliable
QR code scanning, phonebook and location-based connection services such as
“Hold Together”, “People Nearby” and “Shake.” The platform facilitates
social interaction with real-time “Walkie Talkie,” “Voice Call,” and “Video
Call.” Supported on data networks and Wi-Fi, WeChat makes it easy to stay
connected with friends anywhere, anytime. Users can choose to communicate and
share photos one-on-one, or within their closed social network through
“Moments”. The popular WeChat Sticker Shop has a variety of fun animated
emoticons to express any emotion. Also,
with a host of addictive WeChat Games, users can play and challenge their
friends on the move, share scores and even find competitors nearby.
iOS, Symbian and Windows operating systems.