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MANILA,
Philippines; 6 June 2013 – It was Pablo
Picasso who said – “Every child is an artist. The problem is how to remain an
artist once we grow up.” He may have said this decades ago, but these words
still ring true until now. After all, how many children – all brimming with
promise and creativity – just fade away when they grow up?
Philippines; 6 June 2013 – It was Pablo
Picasso who said – “Every child is an artist. The problem is how to remain an
artist once we grow up.” He may have said this decades ago, but these words
still ring true until now. After all, how many children – all brimming with
promise and creativity – just fade away when they grow up?
Today, Wyeth Nutrtion and
Synergeia Foundation are working hand-in-hand to do their part by nurturing
future generations through education. And they’re doing it through a simple but
ingenious way – by giving notebooks to thousands of underprivileged
schoolchildren all over the country.
“A notebook may not seem
anything special to some, especially for kids who have had the benefit of
growing up with cellphones, tablets and gaming consoles; but for a same-aged
child, who’s not as fortunate, a simple notebook can represent his canvas for
the future,” says Richard Arboleda, Associate Director for Communications,
Wyeth Philippines.
anything special to some, especially for kids who have had the benefit of
growing up with cellphones, tablets and gaming consoles; but for a same-aged
child, who’s not as fortunate, a simple notebook can represent his canvas for
the future,” says Richard Arboleda, Associate Director for Communications,
Wyeth Philippines.
Arboleda shares that what
makes the notebooks extra special are their designs, which were specially made
by three gifted artists who are schoolchildren themselves. The child
artists are Allie Arroyo who began painting at 5 and is now improving her craft
under noted artists Bambi Manosa and Elaine Herbosa; Antonio Tordesillas, who
has already had a solo exhibit at the age of 14; and Marco Flores who hails
from the art capital of the Philippines, Angono, Rizal.
makes the notebooks extra special are their designs, which were specially made
by three gifted artists who are schoolchildren themselves. The child
artists are Allie Arroyo who began painting at 5 and is now improving her craft
under noted artists Bambi Manosa and Elaine Herbosa; Antonio Tordesillas, who
has already had a solo exhibit at the age of 14; and Marco Flores who hails
from the art capital of the Philippines, Angono, Rizal.
“Our aim is to promote
literacy and to encourage children to be creative and value education; we are
able to achieve that through the gift of these three children. Access to
notebooks leads to more writing and reading, which then fosters an increase in
proficiency,” says Arboleda.
literacy and to encourage children to be creative and value education; we are
able to achieve that through the gift of these three children. Access to
notebooks leads to more writing and reading, which then fosters an increase in
proficiency,” says Arboleda.
From June 15 to August 15,
Wyeth Nutrition and Synergeia Foundation will be launching the Nurture.Inspire.Give.
campaign. Here, any purchase of Aqiva (900g), Progress Pre-school Gold
(900g and 1.6kg), Promil Pre-school (900g and 1.6kg), Bonakid Choco Boost
(800g), Bonakid Pre-school (900g, 1.2kg and 1.6kg), Enercal Plus (900g), or
ProMama (900g) comes with a free limited edition notebook and a scratch card.
The scratch card has a promo code, which one can use to register through SMS to
be eligible for the raffle promo and to enable a child to receive his/her own
notebook.
Wyeth Nutrition and Synergeia Foundation will be launching the Nurture.Inspire.Give.
campaign. Here, any purchase of Aqiva (900g), Progress Pre-school Gold
(900g and 1.6kg), Promil Pre-school (900g and 1.6kg), Bonakid Choco Boost
(800g), Bonakid Pre-school (900g, 1.2kg and 1.6kg), Enercal Plus (900g), or
ProMama (900g) comes with a free limited edition notebook and a scratch card.
The scratch card has a promo code, which one can use to register through SMS to
be eligible for the raffle promo and to enable a child to receive his/her own
notebook.
Wyeth Nutrition will give
away P20,000 worth of gift certificates for school supplies and an educational
gift pack worth P5,000 to 50 raffle winners on July 17 and another 50 winners
on August 16.
away P20,000 worth of gift certificates for school supplies and an educational
gift pack worth P5,000 to 50 raffle winners on July 17 and another 50 winners
on August 16.
Wyeth Nutrition and
Synergeia Foundation pledge to give away notebooks equal to the total number of
registrants. 10,000 registrants would mean 10,000 notebooks to be given away to
less fortunate schoolchildren in the Philippines.
Synergeia Foundation pledge to give away notebooks equal to the total number of
registrants. 10,000 registrants would mean 10,000 notebooks to be given away to
less fortunate schoolchildren in the Philippines.
“No one understands children better than
children themselves; and it is because of this that we chose to have Marco,
Allie and Antonio design the notebooks,” notes Arboleda. “Looking at their
designs, it’s no exaggeration to say that we may be very well looking at the
future of Philippine art.”
children themselves; and it is because of this that we chose to have Marco,
Allie and Antonio design the notebooks,” notes Arboleda. “Looking at their
designs, it’s no exaggeration to say that we may be very well looking at the
future of Philippine art.”
Arboleda is also proud of
Wyeth Nutrition’s partnership with Synergeia Foundation, which implements programs to improve basic education to nearly
1.5 million schoolchildren in 250 municipalities in the Philippines. Since
2011, the organizations have collaborated to implement feeding programs and
inspire employee volunteerism. “What
they do is travel to the remotest barangays in the country to work with
communities in order to upgrade basic education – and that’s why we’re sure
that help really reaches those who really need it.
Wyeth Nutrition’s partnership with Synergeia Foundation, which implements programs to improve basic education to nearly
1.5 million schoolchildren in 250 municipalities in the Philippines. Since
2011, the organizations have collaborated to implement feeding programs and
inspire employee volunteerism. “What
they do is travel to the remotest barangays in the country to work with
communities in order to upgrade basic education – and that’s why we’re sure
that help really reaches those who really need it.
“It’s our hope that this
initiative will serve to inspire and somehow influence the future of children.
This is, after all, what Wyeth Nutrition is all about – nurturing generation
after generation of Filipinos.” 
initiative will serve to inspire and somehow influence the future of children.
This is, after all, what Wyeth Nutrition is all about – nurturing generation
after generation of Filipinos.”
Yesterday’s Dream. During Wyeth Nutrition’s launch of “Nurture.
Inspire. Give.” through the Synergeia Foundation, students from BagongTanyag
Elementary School performed, “Yesterday’s Dream,” as a way to say thank you to
Wyeth Nutrition and artists, Marco Flores and Antonio Tordesillas, for
presenting them with the limited edition notebooks designed by the young
artists.
Inspire. Give.” through the Synergeia Foundation, students from BagongTanyag
Elementary School performed, “Yesterday’s Dream,” as a way to say thank you to
Wyeth Nutrition and artists, Marco Flores and Antonio Tordesillas, for
presenting them with the limited edition notebooks designed by the young
artists.
GIVE. From one student to another. Young artist, Marco Flores, presented notebooks
with his design to pupils from BagongTanyag Elementary School.
with his design to pupils from BagongTanyag Elementary School.
Nurture. Inspire. Give. (L-R, back row) Wyeth Nutrition’s Associate
Director for Communications, Richard Arboleda, talented young artists, Marco
Flores and Antonio Tordesillas and Dr. Milwida Guevara, Chief Executive Officer
of Synergeia Foundation with the pupils from BagongTanyag Elementary School
during the launch of “Nurture. Inspire. Give.”
Director for Communications, Richard Arboleda, talented young artists, Marco
Flores and Antonio Tordesillas and Dr. Milwida Guevara, Chief Executive Officer
of Synergeia Foundation with the pupils from BagongTanyag Elementary School
during the launch of “Nurture. Inspire. Give.”
A note for the future. The little girl from the left shows off her new notebook to her classmates. The covers of the notebooks given away by Wyeth Nutrition bear artworks of other young students as part of “Nurture. Inspire. Give.”
An Inspiring Partnership. Wyeth Nutrition’s Associate Director for
Communications, Richard Arboleda andDr. Milwida Guevara, Chief Executive
Officer of Synergeia Foundation during the launch of Wyeth Nutrition’s
corporate promo “Nurture. Inspire. Give”. Wyeth Nutrition and Synergeia
Foundation are working hand-in-hand with this promo – nurturing future
generations through education. Behind them are the artworks of the three young
artists, Antonio Tordesillas, Marco Flores and Allegria Arroyo which will be
the covers of the notebooks that will be given to underprivileged
schoolchildren.
Communications, Richard Arboleda andDr. Milwida Guevara, Chief Executive
Officer of Synergeia Foundation during the launch of Wyeth Nutrition’s
corporate promo “Nurture. Inspire. Give”. Wyeth Nutrition and Synergeia
Foundation are working hand-in-hand with this promo – nurturing future
generations through education. Behind them are the artworks of the three young
artists, Antonio Tordesillas, Marco Flores and Allegria Arroyo which will be
the covers of the notebooks that will be given to underprivileged
schoolchildren.
For more information, visit
www.wyeth.com.ph. Per DOH-FDA Permit No. 0801 Series of 2013.
www.wyeth.com.ph. Per DOH-FDA Permit No. 0801 Series of 2013.
About Wyeth Nutrition
Wyeth Nutrition, formerly Pfizer Nutrition,
is part of Nestlé S.A. Wyeth Nutrition develops premium-quality
nutritional products scientifically-designed to meet the needs of infants and
young children, pregnant and lactating mothers, and adults. As pioneers in
infant nutritional science, our mission is to provide the best nutritional
support for future healthy outcomes. For nearly a century, Wyeth Nutrition has
leveraged scientific research, world class manufacturing and product safety
standards to drive scientifically-sound solutions that offer parents
confidence, help nourish children and support their healthy futures. It employs
the same level of excellence in delivering nutrient-rich products to adults.
is part of Nestlé S.A. Wyeth Nutrition develops premium-quality
nutritional products scientifically-designed to meet the needs of infants and
young children, pregnant and lactating mothers, and adults. As pioneers in
infant nutritional science, our mission is to provide the best nutritional
support for future healthy outcomes. For nearly a century, Wyeth Nutrition has
leveraged scientific research, world class manufacturing and product safety
standards to drive scientifically-sound solutions that offer parents
confidence, help nourish children and support their healthy futures. It employs
the same level of excellence in delivering nutrient-rich products to adults.
About Synergeia Foundation
Synergeia started as a coalition of individuals, institutions, and
organizations working together to improve the quality of basic education.
Led by former Undersecretary of Finance, Dr. Milwida M. Guevara, Synergeia
implements programs that affects nearly 1.5 million schoolchildren in 267 local
government units all over the country including ARMM. It mobilizes members of a
community and builds their capabilities to design and implement programs that
will help their children complete basic quality education. Its flagship
activity is “Reinventing Local School Boards” which promotes community engagement
in improving education. Through a vibrant school board, Synergeia engages in
local governments, the Department of Education, socio-civic groups, schools,
teachers, parents and students to implement systemic programs that will improve
the processes, systems and structures of learning and teaching.
organizations working together to improve the quality of basic education.
Led by former Undersecretary of Finance, Dr. Milwida M. Guevara, Synergeia
implements programs that affects nearly 1.5 million schoolchildren in 267 local
government units all over the country including ARMM. It mobilizes members of a
community and builds their capabilities to design and implement programs that
will help their children complete basic quality education. Its flagship
activity is “Reinventing Local School Boards” which promotes community engagement
in improving education. Through a vibrant school board, Synergeia engages in
local governments, the Department of Education, socio-civic groups, schools,
teachers, parents and students to implement systemic programs that will improve
the processes, systems and structures of learning and teaching.
That's a very nice campaign. We should have more of this in the country.
This is very inspiring campaign. Thanks for sharing:)
I noticed that there are few people that would give time to artistry nowadays. I give two thumbs up for this promo. It is very true that children are becoming less artistic because they have focused their attention to high technology. I hope this campaign be successful.
when I received this campaign, i didn't hesitate to post it too because i am also hoping it to become successful in helping our underprivileged youth kababayans.
great campaign, hope a lot of kids will be reach out
Nice campaign. I'm sure a lot of children will benefit from this. Thanks for the heads up! Never had a chance to read Philippine social events for quite sometime.
Any project for children and education gets a thumbs up for me. Sayang hindi yan ang gatas ng pamangkin ko, but I hope a lot of people who do buy those products are aware of the campaign so they'll register. 🙂
This is really a cool campaign to help kids hone their artistic side.
good campaign. helping children is like investing for the future because they are our future. 🙂
More companies should to such campaign. Kudos!