Last Updated on April 13, 2017 by Marie Bautista
This October,
Megaworld Lifestyle Malls and Eastwood City join the fight against breast
cancer with the launch of Pink Power, a month-long information campaign that
aims to empower women with the tools they need to help reduce breast cancer
risk.
Megaworld Lifestyle Malls and Eastwood City join the fight against breast
cancer with the launch of Pink Power, a month-long information campaign that
aims to empower women with the tools they need to help reduce breast cancer
risk.
The
campaign kicked at the Pink Power Cancer Forum at the Eastwood Mall Atrium.
Done in partnership with Icanserve Foundation, the program hosted by Issa
Litton included appearances from breast cancer advocates and health and fitness
experts.
campaign kicked at the Pink Power Cancer Forum at the Eastwood Mall Atrium.
Done in partnership with Icanserve Foundation, the program hosted by Issa
Litton included appearances from breast cancer advocates and health and fitness
experts.
Guests
were able to hear the story of Melissa de Leon-Joseph, Breast Cancer Survivor, and
were able to get the facts on breast cancer from Dr. Katrina P. Ferrera, who
discussed breast cancer myths and risk factors.
were able to hear the story of Melissa de Leon-Joseph, Breast Cancer Survivor, and
were able to get the facts on breast cancer from Dr. Katrina P. Ferrera, who
discussed breast cancer myths and risk factors.
“Don’t
be scared,” encouraged Melissa de Leon-Joseph. “It is better to have yourself
checked and have peace of mind.” She also shared about how she and her friends
held mammo parties, where they go to the hospital together to get their
mammograms and then have coffee afterwards, to make the experience less
frightening.
be scared,” encouraged Melissa de Leon-Joseph. “It is better to have yourself
checked and have peace of mind.” She also shared about how she and her friends
held mammo parties, where they go to the hospital together to get their
mammograms and then have coffee afterwards, to make the experience less
frightening.
Meanwhile,
Dr. Ferrera advised women as early as 20 to start doing breast self-exams or
BSE monthly, while women in their 30s should not only do a monthly BSE but also
have an annual clinical
breast exam by a doctor or trained health worker and those in their 40s should continue their monthly BSE, have an annual clinical exam and a mammogram
every year.
Dr. Ferrera advised women as early as 20 to start doing breast self-exams or
BSE monthly, while women in their 30s should not only do a monthly BSE but also
have an annual clinical
breast exam by a doctor or trained health worker and those in their 40s should continue their monthly BSE, have an annual clinical exam and a mammogram
every year.
Aside
from family history, some of the risk factors include early menstruation
(before the age of 12), late menopause (after the age of 55), not having
children or not having children before the age of 35, and lifestyle factors
like being overweight and smoking.
from family history, some of the risk factors include early menstruation
(before the age of 12), late menopause (after the age of 55), not having
children or not having children before the age of 35, and lifestyle factors
like being overweight and smoking.
To
help women start living a healthier lifestyle, the Pink Power Cancer Forum also
included a fun exercise break from Fitness First and a talk on nutrtion from Fitness
First Nutritionist Fergie Icaro. Curves Eastwood’s Leizel Gilbero, a 3-year
Curves Coach, Certified Zumba Instructor and Registered Nutritionist-Dietitian,
also talked about the importance of exercise in reducing breast cancer risk.
help women start living a healthier lifestyle, the Pink Power Cancer Forum also
included a fun exercise break from Fitness First and a talk on nutrtion from Fitness
First Nutritionist Fergie Icaro. Curves Eastwood’s Leizel Gilbero, a 3-year
Curves Coach, Certified Zumba Instructor and Registered Nutritionist-Dietitian,
also talked about the importance of exercise in reducing breast cancer risk.
“Breast Cancer risk is decreased by 15-50%
among physically active women,” Gilbero shared and added that “Most studies suggest that 30
to 60 minutes per day of moderate to high-intensity physical activity is
associated with a reduction in breast cancer risk.”
among physically active women,” Gilbero shared and added that “Most studies suggest that 30
to 60 minutes per day of moderate to high-intensity physical activity is
associated with a reduction in breast cancer risk.”
Curves
is a facility especially designed for women featuring a complete 30-minute
cardio
is a facility especially designed for women featuring a complete 30-minute
cardio
and
strength-training program that has been proven to be clinically effective with
a positive effect on body composition, metabolism, and resting heart rate.
strength-training program that has been proven to be clinically effective with
a positive effect on body composition, metabolism, and resting heart rate.
“Women
will lose weight, gain muscle strength and aerobic capacity, and raise
metabolism rates – all these in just 30 minutes, 3x a week,” said Gilbero.
will lose weight, gain muscle strength and aerobic capacity, and raise
metabolism rates – all these in just 30 minutes, 3x a week,” said Gilbero.
Tokyo
Posh, the only brand in the Philippines specializing
on hair extensions and hair enhancements, has also joined the fight against
breast cancer. “For now. we help by providing up to date styles for full wigs
that will instantly give back the confidence usually lost when going through
cancer. We want them to feel beautiful and happy and this we believe will help
them through their fight with cancer and journey towards healing,” said Denise
Aquino, owner of Tokyo Posh.
Posh, the only brand in the Philippines specializing
on hair extensions and hair enhancements, has also joined the fight against
breast cancer. “For now. we help by providing up to date styles for full wigs
that will instantly give back the confidence usually lost when going through
cancer. We want them to feel beautiful and happy and this we believe will help
them through their fight with cancer and journey towards healing,” said Denise
Aquino, owner of Tokyo Posh.
She also advised women battling
breast cancer to not be afraid to try and use wigs or extensions, putting on
make-up and dressing up, which she feels will also help drastically change
one’s outlook. “Women should not avoid going out because of the disease, they
should live life as normally as possible and enjoy it to the fullest,” she
said.
breast cancer to not be afraid to try and use wigs or extensions, putting on
make-up and dressing up, which she feels will also help drastically change
one’s outlook. “Women should not avoid going out because of the disease, they
should live life as normally as possible and enjoy it to the fullest,” she
said.
Guests
also took home prizes from brands that supported this life-saving advocacy through
trivia games and were later invited to make a statement and join the fight
against breast cancer at the Pink Power Statement Wall.
also took home prizes from brands that supported this life-saving advocacy through
trivia games and were later invited to make a statement and join the fight
against breast cancer at the Pink Power Statement Wall.
The
Pink Power Cancer Forum was sponsored by Curves, Detoxify Bar, Fitness First,
Jcuppacakes, Pandora and Tokyo Posh.
Pink Power Cancer Forum was sponsored by Curves, Detoxify Bar, Fitness First,
Jcuppacakes, Pandora and Tokyo Posh.
Megaworld
Lifestyle Malls’ also unveiled its other Pink Power activities during this
event. On Oct. 25, 6pm, Lucky Chinatown will be playing host to the Pink Power
Zumba Party. Shoppers can learn more about breast cancer at this event and also
get started on a fitter lifestyle through a free Zumba session from Gold’s Gym.
Interested guests can pre-register at the Lucky Chinatown Concierge for the
chance to get fun prizes from participating brands.
Lifestyle Malls’ also unveiled its other Pink Power activities during this
event. On Oct. 25, 6pm, Lucky Chinatown will be playing host to the Pink Power
Zumba Party. Shoppers can learn more about breast cancer at this event and also
get started on a fitter lifestyle through a free Zumba session from Gold’s Gym.
Interested guests can pre-register at the Lucky Chinatown Concierge for the
chance to get fun prizes from participating brands.
The
Pink Power promo which will help shoppers get started on a healthier lifestyle.
For every single or accumulated receipt worth P3,000
from any Eastwood City, Newport Mall, Lucky Chinatown and Venice Piazza
establishment from October 14 – 20, the customer is entitled to a pick-a-prize
and win a gift certificate from participating sponsors David’s Salon, Big Apple
Express Spa, Curves, Bikram Yoga, Pink Parlour, White Space Mind and Body
Wellness, Body Worx Spa and Fitness Club and Bioessence.
Pink Power promo which will help shoppers get started on a healthier lifestyle.
For every single or accumulated receipt worth P3,000
from any Eastwood City, Newport Mall, Lucky Chinatown and Venice Piazza
establishment from October 14 – 20, the customer is entitled to a pick-a-prize
and win a gift certificate from participating sponsors David’s Salon, Big Apple
Express Spa, Curves, Bikram Yoga, Pink Parlour, White Space Mind and Body
Wellness, Body Worx Spa and Fitness Club and Bioessence.
Receipts can be presented at the redemption booths
located at the Ground Floor of Eastwood Mall, at the Ground Floor of Lucky
Chinatown, Binondo, at the second floor of Newport Plaza, Newport Mall and at
the Venice Piazza Atrium in Venice Piazza at McKinley Hill.
located at the Ground Floor of Eastwood Mall, at the Ground Floor of Lucky
Chinatown, Binondo, at the second floor of Newport Plaza, Newport Mall and at
the Venice Piazza Atrium in Venice Piazza at McKinley Hill.
The Eastwood Mall signage (fronting Eastwood City
Walk) will also be turning pink in support of Breast
Cancer Awareness Month; guests can show their support by
getting their photo taken those locations and tagging Megaworld Lifestyle Malls
at #MegaworldPinkPower @eastwoodcity
on Twitter and EastwoodCity
on Facebook.
Walk) will also be turning pink in support of Breast
Cancer Awareness Month; guests can show their support by
getting their photo taken those locations and tagging Megaworld Lifestyle Malls
at #MegaworldPinkPower @eastwoodcity
on Twitter and EastwoodCity
on Facebook.
AND DON’T FORGET TO JOIN THE PINK POWER ZUMBA PARTY!!!
To learn more about Pink Power at Megaworld Lifestyle Malls,
guests can call
the Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.
guests can call
the Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.
PER DTI-NCR PERMIT NO. 4807. SERIES OF 2013
Media Contact:
Tinay Magtira
Communications
Manager
Manager
Megaworld Lifestyle
Malls
Malls
Contact No. 709-1111
loc. 135
loc. 135
kristina@megaworld-commercial.com
***
About ICanServe Foundation
ICanServe Foundation,
Inc. is a Manila-based non-profit organization founded in 1999 by four breast
cancer survivors. It provides hope and help to women at risk for or living with
breast cancer. Its mission is to promote early breast cancer detection. Its flagship
program is Ating Dibdibin (Take your Breast Care to Heart), the country’s first
comprehensive community-based breast cancer
screening program. Ating Dibdibin entails
training a locality’s medical team and barangay (community) health workers,
patient navigation and providing free or subsidized cancer treatments for those
diagnosed under the program. ICanServe also provides training to elevate the
capabilities of and networks with breast cancer support groups all over the
Philippines. It empowers women with
breast cancer-related information so they can have a voice in their own health
care. Volunteers are cancer survivors willing to share their light with other
patients and survivors so that their path
is better lit, and the journey, lighter. Its online community (e-group)
consists of over 300 women cancer survivors ICanServe Foundation’s main office
is in Pasig City. It has an affiliate in Cebu City. For information, visit
www.icanservefoundation.org or call 632-5578 or
email info@icanservefoundation.org. On Twitter, follow @icanserve.
Inc. is a Manila-based non-profit organization founded in 1999 by four breast
cancer survivors. It provides hope and help to women at risk for or living with
breast cancer. Its mission is to promote early breast cancer detection. Its flagship
program is Ating Dibdibin (Take your Breast Care to Heart), the country’s first
comprehensive community-based breast cancer
screening program. Ating Dibdibin entails
training a locality’s medical team and barangay (community) health workers,
patient navigation and providing free or subsidized cancer treatments for those
diagnosed under the program. ICanServe also provides training to elevate the
capabilities of and networks with breast cancer support groups all over the
Philippines. It empowers women with
breast cancer-related information so they can have a voice in their own health
care. Volunteers are cancer survivors willing to share their light with other
patients and survivors so that their path
is better lit, and the journey, lighter. Its online community (e-group)
consists of over 300 women cancer survivors ICanServe Foundation’s main office
is in Pasig City. It has an affiliate in Cebu City. For information, visit
www.icanservefoundation.org or call 632-5578 or
email info@icanservefoundation.org. On Twitter, follow @icanserve.
Icanserve Foundation, whose
mission is to provide hope and help to women at
risk for or living with breast cancer, shared information on breast
cancer at their table at the Eastwood Mall Atrium and sold merchandise which
would go towards supporting their advocacy.
mission is to provide hope and help to women at
risk for or living with breast cancer, shared information on breast
cancer at their table at the Eastwood Mall Atrium and sold merchandise which
would go towards supporting their advocacy.
Tokyo Posh, another supporter
of Pink Power, allowed guests to try hair extensions and enhancements at their
booth and take a souvenir photo.
Host Issa Litton at the Pink Power Cancer Forum.
Dr. Katrina Ferrera gave a talk on breast cancer myths, risks and
symptoms.
symptoms.
Denise Aquino, owner of Tokyo Posh, gives beauty tips to the
audience to help women feel beautiful and happy which will help them through
their fight with cancer. Tokyo Posh offers full wigs that help women regain the confidence they lose when going
through cancer.
audience to help women feel beautiful and happy which will help them through
their fight with cancer. Tokyo Posh offers full wigs that help women regain the confidence they lose when going
through cancer.
Melissa
de Leon-Joseph, Breast Cancer Survivor, sharing her experience and advising
women on how the importance of having their breasts
checked regularly.
de Leon-Joseph, Breast Cancer Survivor, sharing her experience and advising
women on how the importance of having their breasts
checked regularly.
Fitness First helped women get started on a healthier lifestyle
through a fun exercise routine.
through a fun exercise routine.
Leizel
Gilbero, a 3-year Curves Coach, Certified Zumba Instructor and Registered
Nutritionist-Dietitian, also talked about the importance of exercise in
reducing breast cancer risk.
Gilbero, a 3-year Curves Coach, Certified Zumba Instructor and Registered
Nutritionist-Dietitian, also talked about the importance of exercise in
reducing breast cancer risk.
Megaworld Lifestyle Malls presents Icanserve
Foundation and its supporters with special Breast Cancer Awareness charms from
Pandora as a token of appreciation. In the photo are (from left to right):
Tinay Magtira, Communications Manager of Megaworld with Melissa de Leon-Joseph,
and Nikoy de Guzman from Icanserve Foundation.
Foundation and its supporters with special Breast Cancer Awareness charms from
Pandora as a token of appreciation. In the photo are (from left to right):
Tinay Magtira, Communications Manager of Megaworld with Melissa de Leon-Joseph,
and Nikoy de Guzman from Icanserve Foundation.
Melissa de Leon-Joseph and other guests leave messages in support
of breast cancer awareness at the Pink Power Statement Wall.
of breast cancer awareness at the Pink Power Statement Wall.
Supporters at the event make a stand against breast
cancer at the Pink Power Statement Wall. In the photo are (from left to right):
Tinay Magtira, Communications Manager of Megaworld, Melissa de Leon-Joseph, and
Nikoy de Guzman from Icanserve Foundation, and host Issa Litton.
cancer at the Pink Power Statement Wall. In the photo are (from left to right):
Tinay Magtira, Communications Manager of Megaworld, Melissa de Leon-Joseph, and
Nikoy de Guzman from Icanserve Foundation, and host Issa Litton.
Thank you so much for sharing this info! instead of being scared about it, try to educate ourselves and encourage to fight breast cancer… go pink power!:)
Great event! Sis, I nominated you for a Sunshine Award. Here's the link: http://www.davaomommy.com/2013/10/ive-got-sunshine-award.html
Ah yes si Ms. Liezel. She emailed me again, telling me that they are considering having Curves Gym at Makati…I surely hope it's in the new Circuit Makati as that is so near our place na. Looking forward. 🙂
I hope this event would be a success!
This is great event. I think one of the most cases of women's death is breast cancer and I know some of them. This is one thing that women must be aware of.